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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Social Web"
~subject:"Werbewirkung"
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Social Web
Werbewirkung
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
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18
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15
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11
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Luxury goods
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Marketing management
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Aljuhmani, Hasan Yousef
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
155
The journal of product & brand management
85
The journal of brand management : an international journal
79
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
57
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
55
SpringerLink / Bücher
40
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of promotion management : JPM
34
Psychology & marketing
34
Journal of advertising research
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing management : MM
25
Marketing intelligence & planning
25
Business horizons
24
The journal of business & industrial marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of internet commerce
19
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Journal of strategic marketing
18
Springer eBook Collection
18
Tourism management : research, policies, practice
18
European journal of marketing : EJM
17
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
European journal of marketing
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing research : JMR
14
Marketing letters : a journal of research in marketing
14
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ECONIS (ZBW)
22
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
9
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
10
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
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