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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising"
~subject:"India"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
India
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
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Marketingmanagement
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Vertrauen
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Purchase intention
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Innovation adoption
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Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
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18
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Article in journal
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35
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English
35
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Gupta, Nitin
2
Khare, Arpita
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1
Almossawi, Mohammed M.
1
Apil, Ali Riza
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
111
International journal of advertising : the review of marketing communications
109
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
70
Journal of retailing and consumer services
68
International journal of Indian culture and business management
62
Journal of advertising research
61
Journal of promotion management : innovations in planning and applied research
48
International journal of internet marketing and advertising : IJIMA
46
Global business review
45
Journal of international consumer marketing
45
Journal of promotion management : JPM
44
Journal of advertising
39
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of global marketing
35
International journal of Indian culture and business management : IJICBM
29
International journal of consumer studies
28
Vision : the journal of business perspective
27
International journal of electronic marketing and retailing : IJEMR
26
European journal of marketing : EJM
25
The IUP journal of marketing management : IJMM
25
Journal of current issues and research in advertising : JCIRA
24
Young consumers : insight and ideas for responsible marketers
24
Health marketing quarterly
23
Marketing intelligence & planning
23
South Asian journal of management : SAJM
23
International journal of business innovation and research
22
Journal of internet commerce
22
Marketing letters : a journal of research in marketing
22
The journal of consumer marketing
22
International journal of business and emerging markets : IJBEM
21
Journal of Indian business research
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of business excellence : IJBEX
18
Journal of fashion marketing and management
18
The international journal of bank marketing : IJBM
18
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ECONIS (ZBW)
35
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1
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
Factors influencing smartphone based online shopping : an empirical study of young Women shoppers
Shukla, Mahima
;
Jain, Vranda
;
Misra, Richa
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 1060-1077
Persistent link: https://www.econbiz.de/10013390984
Saved in:
8
The importance of region of origin and geographical labeling for tea consumers : the moderating effect of traditional tea processing method and tea prices
Wang, Tung-Sheng
;
Liang, Austin Rong Da
;
Ko, Chia-Chun
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1158-1177
Persistent link: https://www.econbiz.de/10013391005
Saved in:
9
Advertising with scarcity messages and attitudes for luxury skin-care products
Fogel, Joshua
;
Setton, Marcelle Kim
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2285-2298
Persistent link: https://www.econbiz.de/10013552995
Saved in:
10
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
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