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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
34
Werbewirkung
34
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
18
Brand image
10
Markenimage
10
Brand management
9
Brand
6
China
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Markenartikel
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Perception
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Purchase intention
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Wahrnehmung
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Marketingmanagement
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Umweltbewusstsein
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Apil, Ali Riza
1
Ayyaz, Mubashir
1
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Cao, Xia
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Chang, En Chi
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Kaynak, Erdener
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Asia Pacific journal of marketing and logistics
International journal of advertising : the review of marketing communications
183
International journal of advertising : the quarterly review of marketing communications
151
Journal of business research : JBR
147
Journal of advertising research
143
Journal of marketing communications
143
Journal of advertising : official publication of the American Academy of Advertising
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
62
Psychology & marketing
62
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of current issues and research in advertising : JCIRA
42
European journal of marketing : EJM
40
Journal of marketing research : JMR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
The journal of product & brand management
34
SpringerLink / Bücher
33
Health marketing quarterly
32
Journal of current issues and research in advertising
31
Marketing letters : a journal of research in marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing : ZFP ; journal of research and management
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of global marketing
26
Journal of advertising
24
Journal of marketing research
24
The journal of consumer marketing
23
Journal of international consumer marketing
21
Journal of the Academy of Marketing Science
21
International journal of hospitality management
20
Marketing intelligence & planning
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Information systems research : ISR
18
International journal of consumer studies
18
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ECONIS (ZBW)
23
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
4
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
5
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
6
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
7
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
8
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
10
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
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