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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
391
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106
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Asia Pacific journal of marketing and logistics
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
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39,064
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15,185
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15,073
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121
Investigating the live streaming sales from the perspective of the ecosystem : the structures, processes and value flow
Xue, Jin
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1157-1186
Persistent link: https://www.econbiz.de/10014285986
Saved in:
122
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
123
Is kindness invaluable? : the impact of benefit and cost on prosocial behavior intentions
Jaw, Chyi
;
Chi, Kuei-Ju
;
Li, Guan-Jia
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1245-1261
Persistent link: https://www.econbiz.de/10014285991
Saved in:
124
Lessons learnt from COVID-19 vaccine operations and distribution performance : challenges and resilience strategies
Chowdhury, Md Maruf Hossan
;
Mahmud, A. K. M. Shakil
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2317-2343
Persistent link: https://www.econbiz.de/10014430231
Saved in:
125
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin
;
Ivanov, Alex
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
Saved in:
126
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
127
A literature review on the impact of the COVID-19 pandemic on consumer behaviour : implications for consumer-centric logistics
Cai, Lanhui
;
Yuen, Kum Fai
;
Fang, Mingjie
;
Wang, Xueqin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2682-2703
Persistent link: https://www.econbiz.de/10014430279
Saved in:
128
Managing conflicts to improve the retail networks in China : replication research with extensions
Chen, Shu-Ching
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 493-510
Persistent link: https://www.econbiz.de/10014285851
Saved in:
129
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs) : a mixed-method analysis
Olazo, Danzen Bondoc
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 890-907
Persistent link: https://www.econbiz.de/10014285911
Saved in:
130
Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing
;
Huang, Fang
;
Jia, Fang
;
Yang, Zhilin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1366-1382
Persistent link: https://www.econbiz.de/10014286052
Saved in:
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