//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Stimmung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Emotion
164
Consumer behaviour
100
Konsumentenverhalten
100
Advertising effects
32
Werbewirkung
32
Customer satisfaction
31
Kundenzufriedenheit
31
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
19
Service quality
19
Markenimage
15
Cognition
14
Hotel industry
14
Hotellerie
14
Kognition
14
Advertising
13
Werbung
13
Brand management
12
Markenführung
12
emotions
12
Beschwerdemanagement
11
Brand
11
Complaint management
11
Experiment
11
Gastronomie
11
Markenartikel
11
Personality psychology
11
Persönlichkeitspsychologie
11
Restaurant industry
11
USA
11
United States
11
Internet marketing
10
Online-Marketing
10
Viral marketing
10
Virales Marketing
10
Arbeitszufriedenheit
9
Job satisfaction
9
Social Web
9
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
15
Language
All
English
15
Author
All
Ahmadi, Arash
1
Ataei, Afsoon
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bilro, Ricardo Godinho
1
Biswas, Soumendu
1
Bock, Dora E.
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Clancy, Kevin J.
1
Cornwell, T. Bettina
1
Drengner, Jan
1
Eisele, Anita
1
Garg, Ruchi
1
Gaus, Hansjoerg
1
Giachino, Chiara
1
Guerreiro, João Pedro Silva Martins
1
Gutuleac, Rada
1
Han, Heesup
1
Huber, Frank
1
Jahn, Steffen
1
Johnson, Jennifer Wiggins
1
Kataria, Aarti
1
Lee, Heekyung
1
Lee, Sanghyeop
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Meyer, Frederik
1
Mukherjee, Jaydeep
1
Neves, Cristiana
1
Nguyen, Hong Ngoc
1
Orth, Ulrich R.
1
Proksch, Michael
1
Rabino, Samuel
1
Saenger, Christina
1
Shields, Alison B.
1
Song, Hak-jun
1
more ...
less ...
Published in...
All
Asia-Pacific journal of business administration
Journal of advertising research
Journal of hospitality marketing & management
Psychology & marketing
The journal of brand management : an international journal
28
The journal of product & brand management
25
Journal of business research : JBR
22
Journal of retailing and consumer services
9
Journal of marketing communications
7
International journal of hospitality management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of promotion management : innovations in planning and applied research
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
The journal of asset management
3
The service industries journal
3
Future Business Journal
2
International business review : the official journal of the European International Business Academy
2
International journal of contemporary hospitality management
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
10
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->