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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Stimmung"
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| 6 applied filters
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Brand image
Emotion
80
Consumer behaviour
44
Konsumentenverhalten
44
Advertising effects
22
Werbewirkung
22
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
14
Hotel industry
14
Hotellerie
14
Service quality
14
Beziehungsmarketing
10
Gastronomie
10
Relationship marketing
10
Restaurant industry
10
Arbeitszufriedenheit
9
Job satisfaction
9
Markenimage
8
emotions
8
Advertising
7
Brand management
7
Fernsehwerbung
7
Markenführung
7
Stress
7
Television advertising
7
Werbung
7
Work stress
7
Social Web
6
Social web
6
Beschwerdemanagement
5
Bibliometrics
5
Bibliometrie
5
Cognition
5
Complaint management
5
Intelligence
5
Intelligenz
5
Internet marketing
5
Kognition
5
Neuroscience
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Aufsatz in Zeitschrift
Article in journal
8
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English
8
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Ahmadi, Arash
1
Ataei, Afsoon
1
Bilro, Ricardo Godinho
1
Biswas, Soumendu
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Clancy, Kevin J.
1
Drengner, Jan
1
Garg, Ruchi
1
Gaus, Hansjoerg
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Jahn, Steffen
1
Kataria, Aarti
1
Lee, Sanghyeop
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Mukherjee, Jaydeep
1
Nguyen, Hong Ngoc
1
Rabino, Samuel
1
Song, Hak-jun
1
Wang, Yao-Chin
1
Yen, Chih-Lun
1
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Asia-Pacific journal of business administration
Journal of advertising research
Journal of hospitality marketing & management
The journal of brand management : an international journal
25
The journal of product & brand management
25
Journal of business research : JBR
21
Journal of retailing and consumer services
9
Journal of marketing communications
7
Psychology & marketing
7
International journal of hospitality management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of promotion management : innovations in planning and applied research
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
The journal of asset management
3
The service industries journal
3
Future Business Journal
2
International business review : the official journal of the European International Business Academy
2
International journal of contemporary hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
Showing
1
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8
of
8
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date (newest first)
date (oldest first)
1
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
2
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
5
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
6
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
7
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
8
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
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