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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Indien"
~subject:"Retail trade"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
E-commerce
Indien
Retail trade
Virales Marketing
Konsumentenverhalten
39
Brand management
15
Markenführung
15
Relationship marketing
15
Beziehungsmarketing
14
Bibliometrics
11
Bibliometrie
11
Emotion
9
Brand image
8
Markenimage
8
Advertising effects
7
Luxury goods
7
Luxusgüter
7
Satisfaction
7
Werbewirkung
7
Zufriedenheit
7
Advertising
6
Digitalisierung
6
Digitization
6
Brand
5
Werbung
5
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
4
Markenartikel
4
Social Web
4
Social web
4
Systematic literature review
4
Viral marketing
4
Cultural identity
3
Customer integration
3
Dienstleistungsqualität
3
Electronic Commerce
3
Entrepreneurship
3
Entrepreneurship approach
3
Innovation
3
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32
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Article
41
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Article in journal
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41
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Septianto, Felix
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
21
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Woodside, Arch G.
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
13
Shukla, Paurav
13
Filieri, Raffaele
12
Sharma, Piyush
12
Balaji, M. S.
11
Christodoulides, George
11
Kukar-Kinney, Monika
11
Pereira, Vijay
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Yi, Youjae
11
Babin, Barry J.
10
Chebat, Jean-Charles
10
Das, Gopal
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Merchant, Altaf
10
Bigné Alcañiz, J. Enrique
9
Flavián Blanco, Carlos
9
Grewal, Dhruv
9
Kumar, Satish
9
Wang, Cheng Lu
9
Wiedmann, Klaus-Peter
9
Arslanagic-Kalajdzic, Maja
8
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Geuens, Maggie
8
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Asian journal of business ethics : AJBE
European management review : EMR
International marketing review
Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
33
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
Journal of marketing theory and practice
5
Journal of strategic marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of consumer studies
4
International journal of market research
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
The journal of services marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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41
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1
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
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