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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Retail trade"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Retail trade
Virales Marketing
Konsumentenverhalten
43
Bibliometrics
16
Bibliometrie
16
Brand management
16
Markenführung
16
Relationship marketing
15
Beziehungsmarketing
14
Brand image
11
Markenimage
11
Emerging economies
9
Emotion
9
Innovation
9
Digitalisierung
8
Digitization
8
Schwellenländer
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India
7
Advertising
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Advertising effects
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Satisfaction
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Social Web
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Social web
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Systematic literature review
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Viral marketing
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Werbewirkung
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Zufriedenheit
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Brand
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Customer integration
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Einzelhandel
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Innovation management
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Innovationsmanagement
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International marketing
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Internationales Marketing
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Kundenintegration
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Luxury goods
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Luxusgüter
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Multinationales Unternehmen
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Personality psychology
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50
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Article in journal
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50
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English
Spanish
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Beatty, Sharon E.
Paul, Justin
Pereira, Vijay
Roy, Sanjit
Septianto, Felix
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Shukla, Paurav
13
Bartikowski, Boris
12
Seo, Yuri
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Christodoulides, George
10
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Wang, Cheng Lu
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Liu, Martin J.
8
Mattila, Anna S.
8
Oghazi, Pejvak
8
Yang, Zhiyong
8
Donthu, Naveen
7
Geuens, Maggie
7
Guzman, Francisco
7
Kim, Kyung Hoon
7
Malik, Ashish
7
Martin, Drew
7
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Asian journal of business ethics : AJBE
European management review : EMR
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
33
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
Journal of marketing theory and practice
5
Journal of strategic marketing
5
Psychology & marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
International journal of market research
4
Business strategy and the environment
3
European management journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of services marketing
3
British journal of management
2
International journal of human resource management
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international management
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Electronic commerce research
1
European journal of marketing : EJM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
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ECONIS (ZBW)
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1
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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