//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~person:"Sharma, Piyush"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Indien"
~subject:"International marketing"
~subject:"Retail trade"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
E-commerce
Indien
International marketing
Retail trade
Virales Marketing
Konsumentenverhalten
41
Relationship marketing
17
Beziehungsmarketing
16
Brand management
16
Markenführung
16
Innovation
11
Brand image
10
Markenimage
10
Bibliometrics
9
Bibliometrie
9
Emotion
9
Firm performance
9
Unternehmenserfolg
9
Lieferantenmanagement
8
Supplier relationship management
8
B-to-B-Marketing
7
Business-to-business marketing
7
Innovation management
7
Innovationsmanagement
7
Advertising
6
Advertising effects
6
Brand
6
Customer satisfaction
6
Digitalisierung
6
Digitization
6
Emerging economies
6
Kundenzufriedenheit
6
Multinationales Unternehmen
6
Satisfaction
6
Schwellenländer
6
Transnational corporation
6
Werbewirkung
6
Zufriedenheit
6
China
5
Dienstleistungsqualität
5
Globalisierung
5
Globalization
5
Internationales Marketing
5
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
50
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
50
Aufsatzsammlung
1
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Septianto, Felix
Sharma, Piyush
Laroche, Michel
33
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Pereira, Vijay
12
Shukla, Paurav
12
Chebat, Jean-Charles
11
Dwivedi, Yogesh Kumar
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Balaji, M. S.
10
Papadopoulos, Nicolas G.
10
Veloutsou, Cleopatra
10
Behl, Abhishek
9
Christodoulides, George
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Wang, Cheng Lu
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Guzman, Francisco
8
Hultman, Magnus
8
Liu, Martin J.
8
Melewar, T. C.
8
Vrontis, Demetris
8
Wagner, Udo
8
Yang, Zhiyong
8
Donthu, Naveen
7
more ...
less ...
Published in...
All
Asian journal of business ethics : AJBE
European management review : EMR
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
38
The journal of services marketing
10
Journal of strategic marketing
6
Marketing intelligence & planning
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
European journal of marketing : EJM
5
Journal of marketing theory and practice
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of consumer studies
4
International journal of market research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of service research : JSR
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Electronic commerce research
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->