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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of historical research in marketing"
~subject:"Innovation"
~subject:"Marketingtheorie"
~subject:"Ökonomische Ideengeschichte"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Marketingtheorie
Ökonomische Ideengeschichte
Marketing
58
Marketing management
37
Marketingmanagement
37
Marketing theory
25
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19
History
19
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18
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18
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15
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11
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Layton, Roger A.
6
Tadajewski, Mark
3
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Bourassa, Maureen A.
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Brady, Erica
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Australasian marketing journal
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of business research : JBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing management : MM
24
Journal of strategic marketing
21
Journal of the Academy of Marketing Science
21
The journal of business & industrial marketing
21
AMS review : official publication of the Academy of Marketing Science
17
Marketing theory
16
European journal of marketing : EJM
14
Journal of macromarketing
14
International journal of innovation management
13
Journal of business-to-business marketing
12
Journal of marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of technology management : IJTM
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of technology marketing : IJTMkt
8
Marketing : ZFP ; journal of research and management
8
Cogent business & management
7
Journal of business economics : JBE
7
The marketing review
7
Journal of research in marketing and entrepreneurship : JRME
6
Management decision : MD
6
Technological forecasting & social change : an international journal
6
European journal of innovation management
5
Innovation: organization & management : IOM
5
International journal of business innovation and research
5
Journal of marketing education : JME
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice : JMTP
5
Technology analysis & strategic management
5
European management journal
4
IEEE transactions on engineering management : EM
4
International business review : the official journal of the European International Business Academy
4
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ECONIS (ZBW)
31
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1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
3
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
4
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
5
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
6
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
7
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
8
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
9
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
10
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
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