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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Grounded Theory"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Grounded Theory
Brand loyalty
6
Markentreue
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5
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Australasian marketing journal
Journal of marketing
Journal of retailing and consumer services
26
The journal of product & brand management
25
Journal of business research : JBR
20
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Customer engagement : contemporary issues and challenges
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Journal of promotion management : innovations in planning and applied research
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Cogent business & management
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Journal of strategic marketing
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The IUP journal of brand management : IJBRM
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Global business review
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International journal of contemporary hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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European journal of marketing : EJM
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International journal of Indian culture and business management
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Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
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Journal of marketing communications
4
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
2
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
3
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
4
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
5
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
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