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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Lim, Weng Marc"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Online-Marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Consumer behaviour
Customer integration
Online-Marketing
Retail trade
Werbewirkung
Konsumentenverhalten
32
Beziehungsmarketing
12
Relationship marketing
12
Bibliometrics
7
Bibliometrie
7
Marketing management
5
Marketingmanagement
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4
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Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Lim, Weng Marc
Spence, Charles
Sung, Yongjun
Woodside, Arch G.
13
Yi, Youjae
10
Belk, Russell W.
8
Romaniuk, Jenni
8
Aksoy, Lerzan
7
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7
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7
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6
Sauer, Nicola E.
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Uncles, Mark D.
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Broderick, Amanda J.
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Chan, Eugene Y.
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East, Robert
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Grewal, Dhruv
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Australasian marketing journal
Journal of marketing management : MM
Journal of service management
Psychology & marketing
Journal of retailing and consumer services
15
Journal of business research : JBR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
Journal of hospitality marketing & management
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
The journal of services marketing
4
European journal of marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service research
3
Journal of service research : JSR
3
Journal of travel and tourism marketing
3
The journal of product & brand management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour
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Journal of global marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism review
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Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of innovation management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
2
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
4
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
5
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
6
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
7
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
8
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
9
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
10
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
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