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~isPartOf:"Australasian marketing journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
159
Konsumentenverhalten
159
Brand management
25
Markenführung
25
Beziehungsmarketing
24
Relationship marketing
24
Brand image
21
Markenimage
21
Customer satisfaction
16
Kundenzufriedenheit
16
Australia
14
Australien
14
Brand
14
Dienstleistungsqualität
14
Service quality
14
Emotion
13
Markenartikel
13
Viral marketing
12
Virales Marketing
12
Advertising effects
11
Einzelhandel
11
Retail trade
11
Social Web
11
Social web
11
Werbewirkung
11
Advertising
10
Internet marketing
10
Online-Marketing
10
Werbung
10
China
9
Brand loyalty
8
Online retailing
8
Online-Handel
8
Food retailing
6
Lebensmitteleinzelhandel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Sustainability
6
Confidence
5
Cultural identity
5
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Article
159
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159
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159
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English
159
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Romaniuk, Jenni
6
East, Robert
4
Lomax, Wendy
4
Brennan, Linda
3
Dawes, John
3
Lee, Richard
3
McNeill, Lisa S.
3
Phau, Ian
3
Pornpitakpan, Chanthika
3
Reid, Mike
3
Russell-Bennett, Rebekah
3
Sharp, Byron
3
Sullivan Mort, Gillian
3
Uncles, Mark D.
3
Baxter, Stacey M.
2
Bogomolova, Svetlana
2
Brace-Govan, Jan
2
Brown, Mark
2
Carlson, Jamie
2
Chao, Chih-Wei
2
Chylinski, Mathew
2
Drennan, Judy
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Graham, Charles
2
Han, Jie Hui
2
Harrigan, Paul
2
Hartnett, Nicole
2
Härtel, Charmine E. J.
2
Kim, Jungkeun
2
MacQuilken, Lisa
2
Merrilees, Bill
2
Nenycz-Thiel, Magda
2
Nguyen, Cathy
2
Pare, Vipul
2
Polonsky, Michael J.
2
Previte, Josephine
2
Robertson, Nichola
2
Scriven, John
2
Sharp, Anne
2
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Australasian marketing journal
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
511
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
159
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1
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159
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1
Who shares? : profiling consumers in the sharing economy
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 22-33
Persistent link: https://www.econbiz.de/10012599938
Saved in:
2
Consumer motivations to create alternative consumption platforms
Bajaj, Neha
;
Steel, Marion
;
Ogden, Steve
;
Rahman, Kaleel
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 50-57
Persistent link: https://www.econbiz.de/10012599950
Saved in:
3
Impact of the perceived threat of COVID-19 on variety-seeking
Kim, Jungkeun
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 108-116
Persistent link: https://www.econbiz.de/10012599966
Saved in:
4
Mindful consumption : three consumer segment views
Milne, George R.
;
Ordenes, Francisco Villarroel
; …
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
Saved in:
5
Empathy and delight in a personal service setting
Thi Nguyet Que Nguyen
;
Quan Ha Minh Tran
;
Chylinski, Mathew
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10012253909
Saved in:
6
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
7
Re-positioning customer loyalty in a fast moving consumer goods market
Sundström, Malin
;
Hjelm-Lidholm, Sara
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012253911
Saved in:
8
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
Tan, Huey Yii
;
Hair, Michael
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10012253913
Saved in:
9
More than just a feeling : a research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)
Antonetti, Paolo
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 67-70
Persistent link: https://www.econbiz.de/10012253923
Saved in:
10
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
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