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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
43
Relationship marketing
43
Australia
42
Australien
42
Brand management
33
Markenführung
33
Brand image
28
Markenimage
28
Customer satisfaction
27
Kundenzufriedenheit
27
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27
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27
Dienstleistungsqualität
26
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26
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25
Marketing management
21
Marketingmanagement
21
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20
Emotion
19
Lieferantenmanagement
19
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19
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19
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18
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18
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17
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Theorie
17
Werbewirkung
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Internet marketing
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English
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Layton, Roger A.
13
Romaniuk, Jenni
9
Wilkinson, Ian F.
9
Phau, Ian
8
Uncles, Mark D.
8
Young, Louise
8
Brennan, Linda
7
East, Robert
7
Brodie, Roderick J.
6
Kim, Jungkeun
6
Rossiter, John R.
6
Soutar, Geoffrey N.
6
Sullivan Mort, Gillian
6
Woodside, Arch G.
6
Lee, Richard
5
Lomax, Wendy
5
Lu, Vinh Nhat
5
Nenycz-Thiel, Magda
5
Ngo, Liem Viet
5
Russell-Bennett, Rebekah
5
Baxter, Roger
4
D'Alessandro, Steven
4
De Villiers, Rouxelle
4
Fry, Marie-Louise
4
Helm, Sabrina
4
Jones, Sandra C.
4
Kleinaltenkamp, Michael
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McNeill, Lisa S.
4
Nguyen, Cathy
4
Patterson, Paul G.
4
Pornpitakpan, Chanthika
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Reid, Mike
4
Trinh, Giang
4
von der Heidt, Tania
4
Binney, Wayne
3
Bogomolova, Svetlana
3
Brace-Govan, Jan
3
Carlson, Jamie
3
Chad, Paul
3
Conduit, Jodie
3
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Australian and New Zealand Marketing Academy
1
Panel Discussion of Roger A. Layton's "There Could Be More to Marketing Than You Might Have Thought!" <2016, Dublin>
1
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Australasian marketing journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
485
OLC EcoSci
9
USB Cologne (EcoSocSci)
3
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461
Who do you think you are? : an examination of how systems thinking can help social marketing support new identities and more sustainable living patterns
Conroy, Denise M.
;
Allen, Will
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 195-197
Persistent link: https://www.econbiz.de/10008654182
Saved in:
462
Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
Saved in:
463
Analysis of management narrative to understand social marketing strategy : the case of "branding Logan City"
Russell, David
;
Sullivan Mort, Gillian
;
Hume, Margee
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 232-237
Persistent link: https://www.econbiz.de/10003901784
Saved in:
464
Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.
;
Tapsell, Linda
;
Andrews, Kelly L.
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
Saved in:
465
Being fair and being seen to be fair : corporate reputation and CSR partnerships
Mutch, Nicola
;
Aitken, Robert
- In:
Australasian marketing journal
17
(
2009
)
2
,
pp. 92-98
Persistent link: https://www.econbiz.de/10003886493
Saved in:
466
Benchmarking road safety success : issues to consider
Dann, Stephen
;
Fry, Marie-Louise
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 226-231
Persistent link: https://www.econbiz.de/10003901772
Saved in:
467
Case study: Faber-Castell Australia defends its intellectual property
Faber-Castell, Natalie
;
Fletcher, Richard
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 182-187
Persistent link: https://www.econbiz.de/10003886522
Saved in:
468
Collectivism and social influence in the buying decision : a four-country study of inter- and intra-national differences
Kongsompong, Kritika
;
Green, Robert T.
;
Patterson, Paul G.
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 142-149
Persistent link: https://www.econbiz.de/10003886511
Saved in:
469
Conceptualising value creation for social change management
Russell-Bennett, Rebekah
;
Previte, Josephine
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
Saved in:
470
Constructing a corporate social responsibility reputation using corporate image advertising
Pomering, Alan
;
Johnson, Lester W.
- In:
Australasian marketing journal
17
(
2009
)
2
,
pp. 106-114
Persistent link: https://www.econbiz.de/10003886496
Saved in:
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