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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Retail trade"
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Search: subject_exact:"Consumer promotion"
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Advertising
Retail trade
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
10
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Deutschland
5
Einzelhandelspreis
5
Germany
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
5
Niedrigpreisstrategie
5
Retail price
5
USA
5
United States
5
Werbewirkung
5
Werbung
5
Brand
4
Experiment
4
Markenartikel
4
Perception
4
Price promotion
4
Promotions
4
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26
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26
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26
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English
26
German
1
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
3
Abril Barrie, Carmen
1
Antéblian, Blandine
1
Barrales-Molina, Vanesa
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Bogomolova, Svetlana
1
Brachat, Hannes
1
Büyükdağ, Naci
1
Cohen, Justin
1
Craig, Adam W.
1
D'Attoma, Ida
1
Driesener, Carl
1
Dunn, Steven
1
Eger, Ludvík
1
Ewing, Michael
1
Faulkner, Margaret
1
Ferrucci, Luca
1
Filser, Marc
1
Garrido-Morgado, Álvaro
1
Georgakas, Konstatinos
1
Gigliotti, Marina
1
González, Eva M.
1
González-Benito, Óscar
1
Hallikainen, Heli
1
Hardesty, David M.
1
Hsiao, Daniel Fujen
1
Huddleston, Patricia T.
1
Ieva, Marco
1
Ifie, Kemefasu
1
Jensen, Birger Boutrup
1
Jin, Hyun Seung
1
Katakam, Bharath Shashanka
1
Ki̇tapci, Olgun
1
Kumari, Rashmi
1
Labbé-Pinlon, Blandine
1
Li, Wenjing
1
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Autohaus
Journal of retailing and consumer services
Journal of business research : JBR
15
Journal of retailing
13
European journal of operational research : EJOR
8
International journal of retail & distribution management
7
International journal of production economics
6
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : JPM
5
The international review of retail, distribution and consumer research
5
Domestic commerce series
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Psychology & marketing
3
Agribusiness : an internat. journal
2
American journal of agricultural economics
2
CESifo Working Paper Series
2
CESifo working papers
2
European journal of marketing
2
European research studies
2
Frontiers of business research in China : selected publications from Chinese universities
2
Health economics
2
Information systems and e-business management : ISeB
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of Islamic marketing : JIMA
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of revenue and pricing management
2
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ECONIS (ZBW)
27
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
3
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
4
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
5
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
6
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
7
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli
;
Luongo, Milena
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401693
Saved in:
8
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
9
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
10
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
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