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~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Supply chain management : an international journal"
~language:"eng"
~language:"slv"
~subject:"B-to-B-Marketing"
~subject:"Lieferantenmanagement"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Festschrift"
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Benchmarking : an international journal ; BIJ
Industrial marketing management : the international journal for industrial and high-tech firms
Supply chain management : an international journal
The American economic review
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ECONIS (ZBW)
1,344
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1
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
2
Artificial intelligence capabilities, open innovation, and business performance : empirical insights from multinational B2B companies
Sahoo, Saumyaranjan
;
Kumar, Satish
;
Donthu, Naveen
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 28-41
Persistent link: https://www.econbiz.de/10014530200
Saved in:
3
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
4
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
5
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
6
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
7
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
8
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
9
Business failure in post-pandemic era : new challenges for industrial networks, emerging insights and market opportunities
Amankwah-Amoah, Joseph
;
Khan, Zaheer
;
Adomako, Samuel
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A3-A9
Persistent link: https://www.econbiz.de/10014530186
Saved in:
10
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
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