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~isPartOf:"Bm : Bank und Markt ; Zeitschrift für Retailbanking"
~isPartOf:"Fortune"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
211
Social web
211
Consumer behaviour
158
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158
Online retailing
114
Online-Handel
114
E-commerce
100
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Zhang, Hong
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Bm : Bank und Markt ; Zeitschrift für Retailbanking
Fortune
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of retailing and consumer services
171
Journal of business research : JBR
152
International journal of internet marketing and advertising : IJIMA
65
International journal of electronic customer relationship management : IJECRM
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of internet commerce
43
SpringerLink / Bücher
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of strategic marketing
39
The journal of product & brand management
36
International journal of business information systems : IJBIS
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
The service industries journal
32
Asia Pacific journal of marketing and logistics
31
Technological forecasting & social change : an international journal
31
The journal of services marketing
30
Marketing intelligence & planning
28
Journal of electronic commerce research : JECR
26
Cogent business & management
25
International journal of electronic commerce : IJEC
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
The journal of brand management : an international journal
25
International journal of hospitality management
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
Electronic commerce research
23
Psychology & marketing
23
Business horizons
22
Journal of promotion management : innovations in planning and applied research
22
Journal of the Academy of Marketing Science
22
The journal of business & industrial marketing
22
Tourism management : research, policies, practice
21
International journal of retail & distribution management
20
Journal of marketing
20
Journal of hospitality marketing & management
19
Journal of marketing communications
19
International journal of technology marketing : IJTMkt
18
Journal of customer behaviour
18
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ECONIS (ZBW)
38
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
3
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
4
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
5
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
6
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
7
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
8
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
9
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
10
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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