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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~isPartOf:"Psychology & marketing"
~subject:"Narrative method"
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Brand Content : die Marke als Medienereignis
Journal of business strategy
Psychology & marketing
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10
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8
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand the Future : systematische Markenentwicklung im B2B
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
Saved in:
2
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
3
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
4
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
5
Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003981127
Saved in:
6
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
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