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~isPartOf:"Brand management ; Vol. 2"
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Brand management
12
Markenführung
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand
8
Markenartikel
8
Brand image
5
Markenimage
5
Beziehungsmarketing
2
Measurement
2
Messung
2
Relationship marketing
2
China
1
Community
1
Consumer goods
1
Gemeinschaft
1
International marketing
1
Internationales Marketing
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Marketing management
1
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Marketingmanagement
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1
New product development
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Performance-Messung
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Personality psychology
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English
12
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Ehrenberg, Andrew S. C.
3
Fournier, Susan
2
Keller, Kevin Lane
2
Aaker, Jennifer
1
Alford, Bruce L.
1
Azoulay, Audrey
1
Bird, M.
1
Brasel, S. Adam
1
Brown, Tom
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Faircloth, James B.
1
Farley, John U.
1
Goodhardt, Gerald J.
1
Kapferer, J. N.
1
Kapferer, Jean-Noël
1
Lehmann, Donald R.
1
Romaniuk, Jenni
1
Sharp, Byron
1
Sinha, Rajiv K.
1
Suter, Tracy A.
1
Thompson, Scott A.
1
Uncles, Mark D.
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Brand management ; Vol. 2
Journal of business research : JBR
724
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
584
SpringerLink / Bücher
402
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Journal of marketing
125
Journal of marketing management : MM
124
Journal of strategic marketing
121
Marketing intelligence & planning
119
Asia Pacific journal of marketing and logistics
117
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of the Academy of Marketing Science
114
International journal of hospitality management
110
Journal of marketing communications
110
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
International journal of advertising : the review of marketing communications
69
Springer eBook Collection / Business and Economics
69
Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Cogent business & management
65
Business horizons
64
Gabler Edition Wissenschaft
64
International marketing review
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
4
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
Saved in:
5
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
8
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
9
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
10
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
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