//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Bibliometrie"
~subject:"Brand extension"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrie
Brand extension
Brand management
29
Markenführung
29
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
9
Markenimage
9
Markentransfer
8
China
6
Brand
5
Markenartikel
5
Advertising effects
4
India
4
Indien
4
Werbewirkung
4
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Brand architecture
2
Brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Developing countries
2
Entwicklungsländer
2
Financial services
2
Finanzdienstleistung
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Markenarchitektur
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
1975-2008
1
Advertising
1
Age group
1
Agro-industry
1
Agroindustrie
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
9
Book section
9
Reprint
7
Language
All
English
9
Author
All
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Bhat, Sobodh
1
Bridges, Sheri
1
Han, Jin K.
1
He, Jiaxun
1
Heath, Timothy B.
1
Keller, Kevin Lane
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Lee, Changhan
1
Milberg, Sandra
1
Reddy, Srinivas K.
1
Schmitt, Bernd
1
Smith, Margo
1
Sood, Sanjay
1
Wang, Cheng Lu
1
Zhang, Hao
1
Zhao, Xiaoyu
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
Brand management in emerging markets : theories and practice
The journal of brand management : an international journal
30
Journal of business research : JBR
28
The journal of product & brand management
24
International journal of consumer studies
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
The IUP journal of brand management : IJBRM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International review on public and non-profit marketing
5
Journal of fashion marketing and management
5
Journal of retailing and consumer services
5
Australasian marketing journal
4
International journal of sport management and marketing : IJSMM
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of retailing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Research
4
SpringerLink / Bücher
4
The marketing review
4
AMS review : official publication of the Academy of Marketing Science
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European journal of marketing
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing analytics : JMA
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Qualitative market research : an international journal
3
Reihe: Marketing : MAR
3
Sport management review
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Administrative Sciences : open access journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
2
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
3
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
5
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
6
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
7
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
8
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
Saved in:
9
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->