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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Firmenimage"
~subject:"Hotellerie"
~subject:"USA"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Hotellerie
USA
Brand management
238
Markenführung
238
Brand image
107
Markenimage
107
Consumer behaviour
73
Konsumentenverhalten
73
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
63
Markenartikel
61
Beziehungsmarketing
52
Relationship marketing
52
Lieferantenmanagement
48
Supplier relationship management
48
Social Web
47
Social web
47
Internet marketing
38
Online-Marketing
38
Marketing management
29
Marketingmanagement
29
Tourism marketing
24
Tourismusmarketing
24
Destination management
21
Destinationsmanagement
21
Social media
20
Branding
15
Brand architecture
13
China
13
Corporate reputation
13
United States
13
Hotel industry
12
Markenarchitektur
12
Stakeholder
12
Advertising effects
11
Brand equity
11
Corporate Social Responsibility
11
Corporate social responsibility
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37
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37
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1
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38
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Baloglu, Seyhmus
2
Christodoulides, George
2
Gyrd-Jones, Richard I.
2
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Singh, Jaywant
2
Adomako, Samuel
1
Barreda, Albert A.
1
Basile, Gianpaolo
1
Berenguer Contrí, Gloria
1
Berthon, Pierre R.
1
Bianco, Simone
1
Bilgihan, Anil
1
Boo, Soyoung
1
Brasel, S. Adam
1
Brito, Pedro Quelhas
1
Brown, Stephen
1
Buil, Isabel
1
Busser, James
1
Cai, Liping A.
1
Casidy, Riza
1
Chen, Siyun
1
Cova, Bernard
1
Czinkota, Michael R.
1
Dhebar, Anirudh
1
Dinnie, Keith
1
Dogru, Tarik
1
Fay, Daniel L.
1
Fedorenko, Ivan
1
Ford, David
1
Fu, Xiaoxiao
1
Gelb, Betsy D.
1
González-Mansilla, Óscar
1
Gordon, Susan E.
1
Haahtela, Kari
1
Hanks, Lydia
1
He, Mang
1
Huang, Zhuowei
1
Im, Holly Hyunjung
1
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
The journal of brand management : an international journal
67
International journal of hospitality management
45
Journal of business research : JBR
41
The journal of product & brand management
37
International journal of contemporary hospitality management
25
SpringerLink / Bücher
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
15
Journal of hospitality marketing & management
14
Corporate reputation review : an international journal
13
Harvard business review : HBR
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The IUP journal of brand management : IJBRM
11
Journal of advertising research
10
Journal of retailing and consumer services
10
Journal of strategic marketing
10
Journal of travel and tourism marketing
10
Journal of marketing management : MM
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International studies of management and organization
8
Journal of marketing for higher education
8
Asia Pacific journal of marketing and logistics
7
Corporate communications : an international journal
7
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
7
Journal of business strategy
6
Journal of international marketing
6
Journal of marketing
6
Journal of marketing research : JMR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of vacation marketing : an international journal
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Report / Marketing Science Institute
6
The Cornell hospitality quarterly
6
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All
ECONIS (ZBW)
38
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
Saved in:
5
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
6
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
7
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
8
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
9
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
10
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
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