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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Bibliometrie"
~subject:"Brand extension"
~subject:"China"
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Brand management in emerging markets : theories and practice
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Tourism management : research, policies, practice
Journal of business research : JBR
49
The journal of brand management : an international journal
48
The journal of product & brand management
32
Journal of retailing and consumer services
15
Journal of global marketing
12
Journal of international consumer marketing
11
Marketing intelligence & planning
11
International journal of consumer studies
10
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of fashion marketing and management
8
Brand management ; Vol. 3
7
Journal of the Academy of Marketing Science
7
The IUP journal of brand management : IJBRM
7
Australasian marketing journal
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International review on public and non-profit marketing
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Business horizons
4
Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of hospitality management
4
International journal of sport management and marketing : IJSMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
Journal of marketing management : MM
4
Journal of retailing
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Qualitative market research : an international journal
4
Research
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Springer eBook Collection
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ECONIS (ZBW)
16
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1
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16
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1
Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong
;
Huang, Songshan
;
Hallak, Rob
;
Liang, Mingzhu
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
Saved in:
2
An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy
;
Wickham, Mark
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
Saved in:
3
Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei
;
Cai, Liping A.
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
Saved in:
4
Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 268-286)
.
2014
Persistent link: https://www.econbiz.de/10010417710
Saved in:
5
Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
Saved in:
6
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
7
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
8
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
9
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
10
Trust and commitment : attitudes towards a time-honored brand across generations
He, Jiaxun
- In:
Brand management in emerging markets : theories and practice
,
(pp. 91-103)
.
2014
Persistent link: https://www.econbiz.de/10010417744
Saved in:
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