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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Markenpolitik"
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Brand management
185
Markenführung
185
Brand image
91
Markenimage
91
B-to-B-Marketing
64
Business-to-business marketing
64
Consumer behaviour
53
Konsumentenverhalten
53
Lieferantenmanagement
47
Supplier relationship management
47
Beziehungsmarketing
39
Relationship marketing
39
Brand
37
Markenartikel
37
Social Web
28
Social web
28
Tourism marketing
24
Tourismusmarketing
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Internet marketing
23
Online-Marketing
23
Destination management
21
Destinationsmanagement
21
Marketing management
21
Marketingmanagement
21
Brand architecture
12
Hotel industry
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Hotellerie
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Social media
12
Brand equity
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Firmenimage
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Corporate Social Responsibility
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Corporate social responsibility
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Destination branding
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10
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Pike, Steven
4
Casidy, Riza
3
Ewing, Michael
3
He, Jiaxun
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Ind, Nicholas
3
Leek, Sheena
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Lindgreen, Adam
3
Markovic, Stefan
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Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Baloglu, Seyhmus
2
Brown, Brian P.
2
Campo, Sara
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Gómez, Mar
2
Hsiao, Shih-Hui
2
Hudson, Simon
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jiménez-Barreto, Jano
2
Khan, Huda
2
Lee, Jin-soo
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Marquardt, Adam J.
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Melewar, T. C.
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Mishra, Prashant
2
Mohan, Mayoor
2
Molina, Arturo
2
Nicolau, Juan Luis
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rubio Benito, Natalia
2
Saraniemi, Saila
2
Schoefer, Klaus
2
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
185
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51
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
52
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
53
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
54
Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Bogicevic, Vanja
;
Seo, Soobin
;
Kandampully, Jay
;
Liu, Qing
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 55-64
Persistent link: https://www.econbiz.de/10012128564
Saved in:
55
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
56
The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
Saved in:
57
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
58
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
Saved in:
59
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
60
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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