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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
~subject:"Big event"
~subject:"China"
~subject:"Designation of origin"
~subject:"Internationales Marketing"
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Big event
China
Designation of origin
Internationales Marketing
Herkunftsbezeichnung
17
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Consumer behaviour
7
Konsumentenverhalten
7
Country image
3
Destination management
3
Destinationsmanagement
3
International marketing
3
Consumer marketing
2
Corporate reputation
2
Country of origin
2
Firmenimage
2
Poland
2
Polen
2
Rules of origin
2
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2
Tourismusmarketing
2
Ursprungsregeln
2
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1
Afrika
1
Ambush marketing
1
Auslandsinvestition
1
Australia
1
Australian brands
1
Australien
1
Awareness
1
Bewertung
1
Brand attachment
1
Brand equity
1
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1
Brands
1
Competitive advantage
1
Consumer affinity
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Article
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3
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17
Author
All
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Czuba, Tomasz
1
Deb, Madhurima
1
Eid, Riyad
1
Elliott, Greg
1
Farrell, Carlyle A.
1
Gbadamosi, Ayantunji
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Hakala, Ulla
1
Hamdy, Ahmed
1
Heslop, Louise A.
1
Kantola, Satu-Päivi
1
Lemmetyinen, Arja
1
Lim, Chi Lo
1
Lin, Xiaohua
1
Marandi, Ebi
1
Mielewczyk, Dorota
1
Miranda, Mario Joseph
1
Murtiasih, Sri
1
Nadeau, John
1
Niu, Yongge
1
O'Reilly, Norm
1
Osei, Collins
1
Parkvethee, Narissara
1
Phau, Ian
1
Ranchhod, Ashok
1
Ranfagni, Silvia
1
Ryan, Jason
1
Shi, Tiebing
1
Silvanto, Sari
1
Siringoringo, Hotniar
1
Skorek, Monika
1
Sucherly, Sucherly
1
Tam, Charles Chin Chiu
1
Tu, Zhiling
1
Wang, Cheng Lu
1
Wilczak, Agnieszka
1
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Published in...
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
International marketing review
52
Journal of international consumer marketing
48
Journal of travel and tourism marketing
45
Journal of business research : JBR
44
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Asia Pacific journal of marketing and logistics
31
Journal of global marketing
31
Journal of retailing and consumer services
26
Journal of world trade : law, economic policy, public policy
26
International business review : the official journal of the European International Business Academy
24
Food policy : economics planning and politics of food and agriculture
22
The journal of consumer marketing
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
Journal of international marketing
19
The journal of product & brand management
18
Tourism management perspectives : TMP
17
Journal of food products marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of brand management : an international journal
15
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of hospitality marketing & management
13
The Estey Centre journal of international law and trade policy
13
Discussion paper series / Philippine Institute for Development Studies
12
Journal of vacation marketing
12
American journal of agricultural economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international food & agribusiness marketing : JIFAM
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
Canadian journal of agricultural economics : CJAE
10
Discussion paper / Centre for Economic Policy Research
10
European journal of marketing : EJM
10
European review of agricultural economics : ERAE
10
International journal of wine business research : IJWBR
10
Journal of agricultural & food industrial organization
10
RIETI discussion paper
10
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All
ECONIS (ZBW)
17
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1
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10
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17
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
6
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
7
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
8
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
9
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
10
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
Saved in:
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