//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
7
Markenimage
7
India
4
Indien
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Malaysia
2
Markenartikel
2
American
1
Amerikanisch
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Bekleidung
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand loyalty
1
Brand management
1
Business-to-business marketing
1
Clothing
1
Complaint management
1
Customer service
1
Dienstleistungsqualität
1
Einzelhandel
1
Electrical industry
1
Elektroindustrie
1
Ernährungsindustrie
1
Fashion
1
Food industry
1
Indian
1
Indisch
1
Islamic finance
1
Islamisches Finanzsystem
1
Jugendliche
1
KMU
1
Kundenservice
1
Ladengestaltung
1
Markenführung
1
Markentreue
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Language
All
English
7
Author
All
Ahmad, Khaliq
1
Bagdare, Shilpa
1
Dash, Satya Bhushan
1
Ghulam Ali Rustam
1
Jain, Rajnish
1
Joy, Gemini V.
1
Kumar, Ravi Shekhar
1
Nifadkar, Renuka S.
1
Varghese, Thomas
1
Wan Asri Wan Abdul Aziz
1
Zainuddin Zakaria
1
more ...
less ...
Published in...
All
Brand research : [an outcome of the second International Conference on Brand Management]
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Music and brand experience in retail stores
Jain, Rajnish
;
Bagdare, Shilpa
- In:
Brand research : [an outcome of the second …
,
(pp. 261-271)
.
2009
Persistent link: https://www.econbiz.de/10009623330
Saved in:
2
Awareness towards brand equity among small entrepreneurs in food industry : a case study of Malay entrepreneurs in Terengganu, Malaysia
Zainuddin Zakaria
;
Wan Asri Wan Abdul Aziz
- In:
Brand research : [an outcome of the second …
,
(pp. 233-248)
.
2009
Persistent link: https://www.econbiz.de/10009623332
Saved in:
3
Influence of technical support on brand image among B2B customers
Varghese, Thomas
- In:
Brand research : [an outcome of the second …
,
(pp. 190-206)
.
2009
Persistent link: https://www.econbiz.de/10009623334
Saved in:
4
Islamic banking marketing services : brand perceptions and implications
Ahmad, Khaliq
;
Ghulam Ali Rustam
- In:
Brand research : [an outcome of the second …
,
(pp. 175-189)
.
2009
Persistent link: https://www.econbiz.de/10009623335
Saved in:
5
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
7
Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market
Joy, Gemini V.
- In:
Brand research : [an outcome of the second …
,
(pp. 154-172)
.
2009
Persistent link: https://www.econbiz.de/10009623336
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->