//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brands : interdisciplinary perspectives"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
~subject:"Cultural identity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
International marketing
136
Internationales Marketing
136
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
31
Markenführung
31
Globalisierung
20
Globalization
20
Multinationales Unternehmen
20
Transnational corporation
20
Marketing management
19
Marketingmanagement
19
Beziehungsmarketing
18
Relationship marketing
18
Brand image
17
Markenimage
17
Welt
17
World
17
Export
16
Firm performance
15
Unternehmenserfolg
15
Kulturelle Identität
14
Emerging economies
13
Schwellenländer
13
International market entry
12
Internationaler Markteintritt
12
global brands
11
Brand
10
China
10
Markenartikel
10
Lieferantenmanagement
9
Supplier relationship management
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Advertising effects
7
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Language
All
English
13
German
1
Author
All
Guo, Xiaoling
2
Mueller, Barbara
2
Taylor, Charles Raymond
2
Arnold, Mark J.
1
Broderick, Amanda J.
1
Dean, Tereza
1
Demangeot, Catherine
1
Eisingerich, Andreas B
1
Ford, John B.
1
Griffith, David A.
1
Heinberg, Martin
1
Hoppner, Jessica J.
1
Keh, Hean Tat
1
Khenfer, Jamel
1
Kipnis, Eva
1
Lam, Desmond
1
Lee, Alvin
1
Magnusson, Peter
1
Mizerski, Richard
1
Mueller, Sophia
1
Okazaki, Shintaro
1
Purper, Guido
1
Reynolds, Kristy
1
Rubera, Gaia
1
Steenkamp, Jan-Benedict E. M.
1
Sun, Jin
1
Weinberg, Peter
1
Westjohn, Stanford A.
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Brands : interdisciplinary perspectives
International journal of advertising : the review of marketing communications
Internationalisierung von Vertrieb und Handel
Journal of international marketing
International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Handbook of research on international advertising
8
Journal of international consumer marketing
8
SpringerLink / Bücher
4
Cross-cultural and critical perspectives on brands
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Applied marketing science / Angewandte Marketingforschung
1
Arts marketing : an international journal ; AM
1
Aspekte internationaler und interkultureller Umfragen
1
Berichte aus der Betriebswirtschaft
1
Best practices in international marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
2
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
3
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
4
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
5
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
6
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
7
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
8
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
9
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
10
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->