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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing communications"
~person:"Eisend, Martin"
~person:"Hudders, Liselot"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
12
Werbewirkung
12
Advertising
5
Werbung
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Meta-Analyse
4
Meta-analysis
4
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2
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2
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Eisend, Martin
Hudders, Liselot
Pelsmacker, Patrick de
10
Chang, Chingching
9
Muehling, Darrel D.
9
Dahlén, Micael
7
Bellman, Steven
6
Burton, Scot
6
Neijens, Peter C.
6
Varan, Duane
6
Kareklas, Ioannis
5
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5
Rosengren, Sara
5
Sheehan, Kim Bartel
5
Smit, Edith G.
5
Terlutter, Ralf
5
Cauberghe, Verolien
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Russell, Cristel Antonia
4
Um, Nam-Hyun
4
Yoon, Hye Jin
4
Ashley, Christy
3
Berry, Christopher
3
Boerman, Sophie C.
3
Cheong, Yunjae
3
Choi, Yung Kyun
3
Dens, Nathalie
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Dodoo, Naa Amponsah
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Evans, Nathaniel J.
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Faber, Ronald J.
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Haley, Eric
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3
Kendrick, Alice
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Kim, Dong Hoo
3
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3
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3
Li, Hairong
3
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Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
6
Journal of advertising
3
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
2
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
3
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
6
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
7
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
Saved in:
8
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
9
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
10
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
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