//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing communications"
~person:"Eisend, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
9
Werbewirkung
9
Advertising
5
Werbung
5
Meta-Analyse
4
Meta-analysis
4
Psychology of advertising
2
Public relations
2
Werbepsychologie
2
Öffentlichkeitsarbeit
2
Advertising media
1
Analysis of variance
1
Brand
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Consumer behaviour
1
Deutschland
1
Emotional branding
1
Emotionale Werbung
1
Environmental consciousness
1
Experiment
1
Gender
1
Germany
1
Geschlecht
1
Humor
1
Kommunikation
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Natur
1
Nature
1
Social role
1
Soziale Rolle
1
Statistical distribution
1
Statistische Verteilung
1
Umweltbewusstsein
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Language
All
English
9
Author
All
Eisend, Martin
Pelsmacker, Patrick de
10
Chang, Chingching
9
Muehling, Darrel D.
9
Dahlén, Micael
7
Bellman, Steven
6
Burton, Scot
6
Neijens, Peter C.
6
Varan, Duane
6
Kareklas, Ioannis
5
Kees, Jeremy
5
Rosengren, Sara
5
Sheehan, Kim Bartel
5
Smit, Edith G.
5
Terlutter, Ralf
5
Cauberghe, Verolien
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Russell, Cristel Antonia
4
Um, Nam-Hyun
4
Yoon, Hye Jin
4
Ashley, Christy
3
Berry, Christopher
3
Boerman, Sophie C.
3
Cheong, Yunjae
3
Choi, Yung Kyun
3
Dens, Nathalie
3
Dodoo, Naa Amponsah
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Fullerton, Jami A.
3
Haley, Eric
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kendrick, Alice
3
Kim, Dong Hoo
3
Kim, Jooyoung
3
Kim, Soojung
3
Li, Hairong
3
McQuarrie, Edward F.
3
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
4
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
Saved in:
5
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
6
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
7
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
8
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
9
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->