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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand loyalty"
~subject:"Conditional rebates"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Conditional rebates
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
309
Theory
117
Theorie
116
Brand management
103
Markenführung
103
Beziehungsmarketing
77
Relationship marketing
77
Brand image
72
Markenimage
72
Brand
70
Markenartikel
70
Marketing management
69
Marketingmanagement
69
USA
64
United States
64
Innovation
61
Online-Marketing
59
Advertising
56
Advertising effects
56
Werbewirkung
56
Werbung
52
Social Web
50
Social web
50
Market research
47
Marktforschung
47
Marketing
45
New product development
42
Produktentwicklung
42
Firm performance
39
Preismanagement
39
Pricing strategy
39
Unternehmenserfolg
39
Einzelhandel
36
Retail trade
36
Viral marketing
36
Virales Marketing
36
Experiment
35
Führungskräfte
33
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Undetermined
210
Free
27
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Article
350
Book / Working Paper
2
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
352
Collection of articles of several authors
6
Sammelwerk
6
Case study
1
Fallstudie
1
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All
English
352
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Skiera, Bernd
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Bleier, Alexander
2
Budhwar, Pawan S.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
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Published in...
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,538
International journal of production economics
2,091
Journal of retailing and consumer services
2,042
International journal of production research
1,709
European journal of operational research : EJOR
1,210
International journal of hospitality management
816
International journal of consumer studies
766
Transportation research / E : an international journal
711
Psychology & marketing
692
Management science : journal of the Institute for Operations Research and the Management Sciences
598
Small business economics : an entrepreneurship journal
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Technological forecasting & social change : an international journal
521
Cogent business & management
506
International journal of logistics systems and management
498
Industrial marketing management : the international journal for industrial and high-tech firms
458
Asia Pacific journal of marketing and logistics
448
Omega : the international journal of management science
410
International journal of logistics : research and applications
408
The journal of product & brand management
405
European journal of marketing : EJM
391
Tourism management : research, policies, practice
391
Journal of business ethics : JOBE
383
The journal of brand management : an international journal
377
Journal of marketing research : JMR
367
Journal of travel and tourism marketing
353
Journal of marketing management : MM
347
Supply chain management : an international journal
346
Journal of marketing communications
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
340
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
International journal of entrepreneurship and small business
336
Journal of retailing
334
Journal of fashion marketing and management
332
Journal of international consumer marketing
328
The international journal of logistics management
328
Marketing intelligence & planning
327
Journal of the Academy of Marketing Science
321
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Source
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ECONIS (ZBW)
352
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1
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352
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1
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
2
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
3
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
4
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
5
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
6
Does resilience matter for supply chain performance in disruptive crises with scarce resources?
Queiroz, Maciel M.
;
Wamba, Samuel Fosso
;
Raut, Rakesh …
- In:
British journal of management
35
(
2024
)
2
,
pp. 974-991
Persistent link: https://www.econbiz.de/10014535449
Saved in:
7
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
8
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
9
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
10
Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
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