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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenidentität"
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Konsumentenverhalten
Kundenzufriedenheit
Brand image
196
Markenimage
196
Consumer behaviour
112
Brand management
102
Markenführung
102
Tourism marketing
59
Tourismusmarketing
59
Destination management
49
Destinationsmanagement
49
Brand
48
Markenartikel
47
Holiday behaviour
38
Urlaubsverhalten
38
Designation of origin
36
Herkunftsbezeichnung
36
Beziehungsmarketing
28
Relationship marketing
28
destination image
28
Tourism destination
24
Tourismusregion
24
Social Web
22
Social web
22
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Tourism
19
Tourismus
19
Bekleidung
17
Clothing
17
Customer satisfaction
14
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Viral marketing
12
Virales Marketing
12
Personality psychology
11
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Article
119
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119
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English
119
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Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Phau, Ian
3
Puzakova, Marina
3
Ramakrishnan, Ruchika
3
Ailawadi, Kusum L.
2
Batra, Rajeev
2
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
King, Ceridwyn
2
Kwon, Wi-suk
2
Lee, Yuri
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Perdue, Richard R.
2
Robinson, Tammy
2
Rocereto, Joseph F.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Steenkamp, Jan-Benedict E. M.
2
Stylidis, Dimitrios
2
Vohra, Anupama
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Xu, Honggang
2
Zhang, Hui
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Ali, Faizan
1
Angle, Justin
1
Assaker, Guy
1
Bagozzi, Richard P.
1
Bahng, Young Jin
1
Bakış, Selen
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Bansal, Aishvarya
1
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Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
373
The journal of product & brand management
243
Journal of retailing and consumer services
224
The journal of brand management : an international journal
222
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
63
The journal of consumer marketing
59
Marketing intelligence & planning
55
International marketing review
54
Journal of strategic marketing
54
Journal of global marketing
52
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
International journal of consumer studies
46
Journal of travel and tourism marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
Tourism management : research, policies, practice
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
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ECONIS (ZBW)
119
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119
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
4
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
6
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
7
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
8
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
9
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
10
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
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