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~isPartOf:"Harvard business review : HBR"
~subject:"Markenführung"
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Markenführung
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299
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289
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255
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140
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140
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Business horizons
Harvard business review : HBR
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
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107
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
103
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103
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101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
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Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
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International marketing review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
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56
Journal of marketing research : JMR
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ECONIS (ZBW)
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31
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
32
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh
- In:
Business horizons
56
(
2013
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Saved in:
33
Competing on social purpose : brands that win by tying mission to growth
Rodríguez Vilá, Omar
;
Bharadwaj, Sundar
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011730438
Saved in:
34
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
35
Shaking things up at Coca-Cola
Kent, Muhtar
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
Saved in:
36
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
37
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
38
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
39
What does your corporate brand stand for?
Greyser, Stephen A.
;
Urde, Mats
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
Saved in:
40
How I did it : the CEO of Canada Goose on creating a homegrown luxury brand
Reiss, Dani
- In:
Harvard business review : HBR
97
(
2019
)
5
,
pp. 37-41
Persistent link: https://www.econbiz.de/10012108263
Saved in:
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