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Business horizons
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
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essentials
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ECONIS (ZBW)
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81
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
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82
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
83
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
84
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
85
Positive marketing : introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
86
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
87
Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.
;
Luedicke, Marius K.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
Saved in:
88
Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
89
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
90
Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.
;
Kilbourne, William E.
;
Shultz, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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