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~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~subject:"Strategic management"
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Marketingmanagement
Strategic management
Marketing management
371
Consumer behaviour
86
Konsumentenverhalten
86
Marketing
68
Relationship marketing
61
Beziehungsmarketing
60
Firm performance
60
Unternehmenserfolg
60
Brand management
53
Markenführung
53
Strategisches Management
45
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38
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36
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36
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Ko, Eunju
8
Laroche, Michel
6
Pitt, Leyland F.
5
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Berthon, Pierre R.
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cravens, David W.
2
Crittenden, Victoria Lynn
2
Cuomo, Maria Teresa
2
Czaplewski, Andrew J.
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Dalsace, Frédéric
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Felix, Reto
2
Festa, Giuseppe
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Foltean, Florin Sabin
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Freytag, Per V.
2
Gao, Tao
2
Guo, Huiling
2
Gupta, Suraksha
2
Haenlein, Michael
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jeon, Byung Joo
2
Jewell, Robert D.
2
Jones, Joseph
2
Jung, Hong Seob
2
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Business horizons
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
251
Journal of strategic marketing
193
SpringerLink / Bücher
178
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
110
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107
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104
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98
Gabler Edition Wissenschaft
82
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Springer eBook Collection
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
377
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377
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1
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
2
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
5
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
6
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
7
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
8
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
9
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
10
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
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