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~isPartOf:"Business horizons"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"USA"
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Decision under uncertainty
Price competition
USA
Marketing management
131
Marketingmanagement
131
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
23
Relationship marketing
23
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Choi, Seung-chan
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Boleslavsky, Raphael
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Business horizons
Management science : journal of the Institute for Operations Research and the Management Sciences
Report / Marketing Science Institute
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
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10
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Harvard business review : HBR
9
The journal of consumer marketing
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Journal of marketing communications
8
Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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7
Journal of marketing theory and practice
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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Working paper / National Bureau of Economic Research, Inc.
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AMA educators' proceedings
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AMS review : official publication of the Academy of Marketing Science
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International journal of wine business research : IJWBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Management international review : mir ; journal of international business
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Marketing theory
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SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A - N
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Europäische Hochschulschriften / 5
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
5
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
6
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
7
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
8
Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.
;
Moore, Don A.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
Saved in:
9
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
10
Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong
;
Collier, David A.
;
Olsen, Eric O.
- In:
Business horizons
52
(
2009
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
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