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~isPartOf:"Business horizons"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Search: subject_exact:"Marketing-Kommunikation"
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Beziehungsmarketing
Brand management
Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
USA
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Customer value
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
Consumer engagement
2
Crowdsourcing
2
Customer experience
2
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English
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Bal, Anjali S.
1
Berman, Barry
1
Boon, Edward
1
Brown, Terrence E.
1
Bruni-Bossio, Vincent
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Chan, Annie
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Cullinane, Joe
1
Dalsace, Frédéric
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Ferraro, Carla
1
Ford, Robert C.
1
Gao, Tao
1
Geyskens, Inge
1
Gillingwater, Richard
1
Gopaoco, Hannie
1
Hanna, Richard
1
Jap, Sandy D.
1
Jong, Koen de
1
Keller, Kristopher Oliver
1
Killian, Ginger
1
Kumar, Shivina
1
Logman, Marc
1
Losada Otalora, Mauricio
1
Mavrommatis, Alexis
1
McColl-Kennedy, Janet R.
1
McManus, Kristy
1
Merlo, Omar
1
Mills, Adam J.
1
Newsom, Mi Kyong
1
Oh, Kevin
1
Olsen, Eric O.
1
Pagani, Margherita
1
Pitt, Leyland F.
1
Pong Yuen Lam
1
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Business horizons
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
47
The journal of brand management : an international journal
45
Journal of retailing and consumer services
36
European journal of marketing : EJM
33
The journal of business & industrial marketing
32
The journal of product & brand management
32
Journal of marketing communications
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
22
Journal of marketing
17
Journal of retailing
17
Cogent business & management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
The marketing review
13
Asia Pacific journal of marketing and logistics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International marketing review
12
Springer eBook Collection
12
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
11
International review on public and non-profit marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing intelligence & planning
11
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International journal of retail & distribution management
10
Journal of marketing for higher education
10
Journal of promotion management : JPM
10
Kellogg on marketing : the marketing faculty of the kellog school of management
10
AMS review : official publication of the Academy of Marketing Science
9
International journal of advertising : the review of marketing communications
9
Journal of business-to-business marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Measuring and managing brands
8
The service industries journal
8
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ECONIS (ZBW)
17
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
6
How to create a realistic customer journey map
Rosenbaum, Mark S.
;
Losada Otalora, Mauricio
;
Contreras …
- In:
Business horizons
60
(
2017
)
1
,
pp. 143-150
Persistent link: https://www.econbiz.de/10011771642
Saved in:
7
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
8
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
9
Referral marketing : harnessing the power of your customers
Berman, Barry
- In:
Business horizons
59
(
2016
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
Saved in:
10
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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