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~isPartOf:"Business horizons"
~source:"econis"
~subject:"Brand management"
~subject:"Marketingtheorie"
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Brand management
Marketingtheorie
Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
USA
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Customer value
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
Consumer engagement
2
Crowdsourcing
2
Customer experience
2
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Article
9
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8
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8
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English
9
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Bal, Anjali S.
1
Boon, Edward
1
Brown, Terrence E.
1
Cao, Jia Jocelyn
1
Chan, Annie
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Gao, Tao
1
Geyskens, Inge
1
Gillingwater, Richard
1
Gopaoco, Hannie
1
Hanna, Richard
1
Jong, Koen de
1
Keller, Kristopher Oliver
1
Kumar, Shivina
1
Logman, Marc
1
McGee, Lynn W.
1
Merlo, Omar
1
Mills, Adam J.
1
Oh, Kevin
1
Pagani, Margherita
1
Pitt, Leyland F.
1
Pong Yuen Lam
1
Rohm, Andrew J.
1
Spiro, Rosann L.
1
Sultan, Fareena
1
Tsz Him So
1
Weidner, Kelly
1
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Business horizons
Journal of business research : JBR
53
The journal of brand management : an international journal
45
The journal of product & brand management
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
25
Journal of marketing management : MM
24
Journal of retailing and consumer services
20
Journal of marketing communications
19
Journal of the Academy of Marketing Science
16
AMS review : official publication of the Academy of Marketing Science
15
Lehrbuch
13
Journal of marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Springer eBook Collection
12
International marketing review
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing
10
Legends in marketing
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
Gabler Edition Wissenschaft
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing theory
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European management journal
7
Journal of historical research in marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of promotion management : innovations in planning and applied research
7
Marketing theory and applications
7
International journal of hospitality management
6
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ECONIS (ZBW)
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9
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date (oldest first)
1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
3
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
4
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
7
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
8
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
9
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
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