//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~source:"econis"
~subject:"Customer value"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
Marketingtheorie
Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Brand management
7
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
USA
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
Consumer engagement
2
Crowdsourcing
2
Customer experience
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
5
Author
All
Dalsace, Frédéric
1
Ford, Robert C.
1
Jap, Sandy D.
1
Logman, Marc
1
McColl-Kennedy, Janet R.
1
McGee, Lynn W.
1
Mills, Adam J.
1
Spiro, Rosann L.
1
more ...
less ...
Published in...
All
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing management : MM
17
Journal of business research : JBR
15
SpringerLink / Bücher
15
Lehrbuch
13
Journal of the Academy of Marketing Science
12
AMS review : official publication of the Academy of Marketing Science
11
Legends in marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Marketing theory and applications
7
European journal of marketing : EJM
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of retailing and consumer services
6
Journal of strategic marketing
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of service management
5
McGraw-Hill/Irwin series in marketing
5
Gabler Edition Wissenschaft
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
The journal of business & industrial marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Handbook of research on customer equity in marketing
3
International marketing review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
2
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
3
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
4
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
5
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->