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~isPartOf:"Business horizons"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Brand management
Business-to-business marketing
Beziehungsmarketing
69
Relationship marketing
69
Social Web
64
Social web
64
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
57
Online-Marketing
57
Markenführung
52
Marketing management
48
Marketingmanagement
48
Social media
28
Brand
27
Lieferantenmanagement
26
Supplier relationship management
26
USA
26
Markenartikel
25
Marketing
25
United States
24
Brand image
17
Markenimage
17
Lieferkette
16
Strategic management
16
Strategisches Management
16
Supply chain
16
Viral marketing
16
Virales Marketing
16
Customer satisfaction
12
E-commerce
12
Electronic Commerce
12
Kundenzufriedenheit
12
China
10
Dienstleistungsqualität
10
Service quality
10
Betriebliche Wertschöpfung
9
Customer value
9
International marketing
9
Internationales Marketing
9
Kundenwert
9
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Undetermined
35
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Article
60
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Article in journal
60
Aufsatz in Zeitschrift
60
Conference paper
2
Konferenzbeitrag
2
Interview
1
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English
60
Author
All
Pitt, Leyland F.
3
Berthon, Pierre R.
2
Ferreira, João J. M.
2
Gelb, Betsy D.
2
Kohli, Chiranjeev
2
Rangarajan, Deva
2
Sashittal, Hemant Chaitanya
2
Abratt, Russell
1
Avery, Jill
1
Bal, Anjali S.
1
Balagué, Christine
1
Bendell, Bari L.
1
Bendixen, Michael
1
Berman, Barry
1
Birnik, Andreas
1
Birnik, Anna-Karin
1
Boon, Edward
1
Borin, Norm
1
Botha, Elsamari
1
Brasel, S. Adam
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Stephen
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Carpenter, Gregory S.
1
Carr, Amelia
1
Chae, Bongsug
1
Chan, Annie
1
Chen, Steven
1
Cooper, Holly B.
1
Corkindale, David
1
Cova, Bernard
1
Crittenden, Victoria Lynn
1
Dass, Mayukh
1
De Beer, Jeremy
1
DeMar, Michael
1
Dekimpe, Marnik G.
1
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Business horizons
Journal of business research : JBR
691
Industrial marketing management : the international journal for industrial and high-tech firms
654
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
313
Journal of retailing and consumer services
290
The journal of business & industrial marketing
258
European journal of marketing : EJM
137
Journal of business-to-business marketing
134
Psychology & marketing
122
Journal of strategic marketing
119
Marketing intelligence & planning
117
Journal of marketing
114
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
Springer eBook Collection
100
The IUP journal of brand management : IJBRM
92
Journal of promotion management : innovations in planning and applied research
76
Research
76
Marketing letters : a journal of research in marketing
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Strategic Direction
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Cogent business & management
62
International marketing review
62
Tourism management : research, policies, practice
62
Qualitative market research : an international journal
61
Journal of global marketing
59
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ECONIS (ZBW)
60
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60
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
3
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
4
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
5
Crafting a paying-it-forward mindset in business : five principles for a competitive employer branding advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
6
Exploring social media use in B2B supply chain operations
Chae, Bongsug
;
McHaney, Roger
;
Sheu, Chwen
- In:
Business horizons
63
(
2020
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
Saved in:
7
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
8
Collaborative intelligence : how human and artificial intelligence create value along the B2B sales funnel
Paschen, Jeannette
;
Wilson, Matthew
;
Ferreira, João J. M.
- In:
Business horizons
63
(
2020
)
3
,
pp. 403-414
Persistent link: https://www.econbiz.de/10012238296
Saved in:
9
Women count : perceptions of forecasting in sales
Wilson, J. Holton
;
Dingus, Rebecca
;
Hoyle, Jeffrey
- In:
Business horizons
63
(
2020
)
5
,
pp. 637-646
Persistent link: https://www.econbiz.de/10012301447
Saved in:
10
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
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