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~isPartOf:"Business horizons"
~subject:"Emotions"
~subject:"Marketing management"
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Pitt, Leyland F.
7
Berthon, Pierre R.
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Kietzmann, Jan H.
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McCarthy, Ian P.
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Plangger, Kirk
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Robson, Karen
2
Boon, Edward
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Brown, Terrence E.
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Hall, Daniel
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Business horizons
California management review
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European journal of marketing : EJM
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International journal of wine business research : IJWBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
7
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1
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
3
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
4
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
5
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
6
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
7
It's a secret : marketing value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Saved in:
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