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Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
19
Social web
19
Marketing management
14
Marketingmanagement
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Customer satisfaction
10
Kundenzufriedenheit
10
Social media
10
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
7
Brand
7
Customer integration
7
Kundenintegration
7
Value creation
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Dienstleistungsqualität
6
Markenimage
6
Service quality
6
Customer experience
5
E-commerce
5
Electronic Commerce
5
Lieferantenmanagement
5
Markenartikel
5
Supplier relationship management
5
Crowdsourcing
4
Customer service
4
Kundenservice
4
USA
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United States
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Viral marketing
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69
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Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Watson, Richard T.
3
Berman, Barry
2
Berry, Leonard L.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Haenlein, Michael
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
Plangger, Kirk
2
Sands, Sean
2
Sheehan, Norman T.
2
Abratt, Russell
1
Atilla, E. Asuman
1
Bal, Anjali S.
1
Bendixen, Michael
1
Bettencourt, Lance A.
1
Bitner, Mary Jo
1
Blocker, Christopher P.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
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Brohman, M. Kathryn
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Brown, Stephen Walter
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Brown, Terrence E.
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Bruni-Bossio, Vincent
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Cabiddu, Francesca
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Chi, Youngsuk
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Ciechanowski, Leon
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Contreras Ramírez, Germán
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Business horizons
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
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ECONIS (ZBW)
69
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11
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
12
Competing with loyalty : how to design successful customer loyalty reward programs
Nastasoiu, Alina
;
Vandenbosch, Mark B.
- In:
Business horizons
62
(
2019
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10011995687
Saved in:
13
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
14
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
15
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
16
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
17
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
18
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
19
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
20
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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