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Marktforschung
29
Vereinigte Staaten
10
USA
5
Market research
4
Auslandsmarkt
2
Innovation
2
Verbraucher
2
Absatz
1
Absatztechnik
1
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1
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1
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1
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1
Betriebsnachrichtenwesen
1
Beziehungsmarketing
1
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1
Big data
1
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1
Brand management
1
Consumer behaviour
1
Customer insight
1
Customer segment
1
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1
Data mining
1
E-commerce
1
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1
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1
Electronic commerce
1
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1
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1
Familieneinkommen
1
Fernsehen
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Globalisierung
1
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1
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25
English
5
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Haynes, Joel B.
2
Mayer, Charles S.
2
Adler, Lee
1
Anderson, Rolph E.
1
Bendle, Neil T.
1
Bezilla, Robert
1
Blackwell, Roger D.
1
Boone, Louis E.
1
Boyd jr., Harper W.
1
Bushmann, F. Anthony
1
Cavusgil, S. Tamer
1
Cleland, David I.
1
Crane, Frederick G.
1
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1
Dass, Mayukh
1
Day, Ralph L.
1
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1
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1
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1
Fox, Harold W.
1
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1
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1
Javalgi, Rajshekhar G.
1
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1
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1
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1
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1
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1
Lee, Chaewon
1
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1
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1
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1
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1
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1
Parasuraman, A.
1
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1
Robinson, Richard
1
Tauber, Edward M.
1
Uhl, Kenneth P.
1
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1
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Business horizons
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
121
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
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ECONIS (ZBW)
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1
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
2
Connecting ethnography to the business of innovation
Meyer, Marc H.
;
Crane, Frederick G.
;
Lee, Chaewon
- In:
Business horizons
59
(
2016
)
6
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
Saved in:
3
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
4
International marketing research : a global project management perspective
Young, Robert B.
;
Javalgi, Rajshekhar G.
- In:
Business horizons
50
(
2007
)
2
,
pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
Saved in:
5
Financial ABCs of test-marketing
Fox, Harold W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 63-70
Persistent link: https://www.econbiz.de/10003552553
Saved in:
6
Guidelines for export market research
Cavusgil, S. Tamer
- In:
Business horizons
28
(
1985
)
6
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003509627
Saved in:
7
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
8
Two-way television: a tool new product research
Bushmann, F. Anthony
;
Robinson, Richard
- In:
Business horizons
24
(
1981
)
4
,
pp. 69-75
Persistent link: https://www.econbiz.de/10003506878
Saved in:
9
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C.
- In:
Business horizons
23
(
1980
)
3
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
Saved in:
10
The duble income family : a new market target
Michman, Ronald D.
- In:
Business horizons
23
(
1980
)
4
,
pp. 31-37
Persistent link: https://www.econbiz.de/10002481608
Saved in:
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