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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Relationship marketing"
~subject:"Service-Dominant Logic"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Service-Dominant Logic
Customer integration
48
Kundenintegration
48
Beziehungsmarketing
27
Consumer behaviour
21
Konsumentenverhalten
21
Social Web
13
Social web
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Betriebliche Wertschöpfung
11
Value creation
11
Internet marketing
10
Online-Marketing
10
Service-dominant logic
10
Customer engagement
7
Customer satisfaction
5
Innovation management
5
Innovationsmanagement
5
Kundenzufriedenheit
5
Brand
4
Customer value
4
Dienstleistungsqualität
4
Innovation
4
Kundenwert
4
Markenartikel
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Marketing management
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Marketingmanagement
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Resource-based view
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Ressourcenorientierter Ansatz
4
Service quality
4
co-creation
4
Co-creation
3
Einzelhandel
3
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3
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3
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34
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Hilton, Toni
2
Hollebeek, Linda D.
2
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2
Johnson, Lester W.
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Leckie, Civilai
2
Malthouse, Edward C.
2
Nyadzayo, Munyaradzi
2
Agrawal, Rajat
1
Aitken, Robert
1
Andrews, Lynda
1
Balaji, M. S.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Baron, Steve
1
Baumann, Jasmin
1
Bharti, Kumkum
1
Bowden, Jana
1
Bridson, Kerrie
1
Brito, Eliane Pereira Zamith
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Cassidy, Kim
1
Chalcraft, David
1
Chang, Kirk
1
Chen, Tom
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Drennan, Judy
1
Evans, Jody
1
France, Cassandra
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Grönroos, Christian
1
Jain, Sheetal
1
Ji, Chunli
1
Kim, Su Jung
1
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
97
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
43
The journal of services marketing
34
Journal of service management
31
International journal of hospitality management
21
The service industries journal
21
Journal of strategic marketing
20
The journal of business & industrial marketing
20
Journal of service research : JSR
18
SpringerLink / Bücher
18
Service business
15
Customer engagement : contemporary issues and challenges
14
International journal of contemporary hospitality management
14
Journal of the Academy of Marketing Science
14
Marketing theory
14
The journal of product & brand management
14
Tourism management : research, policies, practice
14
Journal of service theory and practice : JSTP
12
Handbook of research on customer engagement
11
Journal of service research
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
European journal of marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Public management review
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of service theory and practice
8
Technological forecasting & social change : an international journal
8
The journal of brand management : an international journal
8
Business horizons
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
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ECONIS (ZBW)
34
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1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
Saved in:
8
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
9
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
10
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
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