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~isPartOf:"CERGE-EI Working Paper Series"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Documentos de trabajo / Universidad Pública de Navarra, Departamento de Economía"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"blood donation"
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Journal of nonprofit & public sector marketing
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Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
2
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
3
Lines of scientific research in the study of blood donor behavior from a social marketing perspective
Romero-Domínguez, Laura
;
Martín-Santana, Josefa D.
; …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 307-358
Persistent link: https://www.econbiz.de/10012623634
Saved in:
4
Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke
;
Leipnitz, Sigrun
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
Saved in:
5
Examining if sending text messages to thank blood donors for saving lives is a "great idea"? : evidence from a randomized field experiment
Moussaoui, Lisa S.
;
Herren-Vichet, Joëlle
;
Baldelli, Serena
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 486-506
Persistent link: https://www.econbiz.de/10012200044
Saved in:
6
Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
; …
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
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