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~isPartOf:"Cases on innovations in educational marketing : transnational and technological strategies"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"TCW Wissenschaft und Praxis"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Beziehungsmarketing
8
Relationship marketing
8
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2
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Theorie
2
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Bundling strategy
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Chuancharoen, Supakij
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Duran, Randall E.
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Frings, Stefan
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Huang, Chiung-yao
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Huang, Stephanie Wei-ling
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Jannasch-Pennell, Angel
1
Kanchana, Rapee
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Kwan, Paula Yu-kwong
1
Lin, Anchor Y.
1
Lin, Binshan
1
Nitipavachon, Suvit
1
Phusavat, Kongkiti
1
Smith, Alan D.
1
Tam, Frank Wai-ming
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Cases on innovations in educational marketing : transnational and technological strategies
International journal of business innovation and research
International journal of management & enterprise development : IJMED
TCW Wissenschaft und Praxis
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Die Betriebswirtschaft : DBW
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Lehrbuch
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ECONIS (ZBW)
9
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1
Customer
relationship
management
: a look at incentive programmes and their usefulness in selected service firms
Smith, Alan D.
- In:
International journal of business innovation and research
3
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003808784
Saved in:
2
Using text mining for improving student experience management in higher education
Yu, Chong-ho
;
DiGangi, Samuel
;
Jannasch-Pennell, Angel
- In:
Cases on innovations in educational marketing : …
,
(pp. 196-213)
.
2011
Persistent link: https://www.econbiz.de/10009406211
Saved in:
3
School images, school identity, and how parents select schools for their children : the case of Hong Kong
Tam, Frank Wai-ming
;
Kwan, Paula Yu-kwong
- In:
Cases on innovations in educational marketing : …
,
(pp. 87-103)
.
2011
Persistent link: https://www.econbiz.de/10009406222
Saved in:
4
Applying activity-based costing information to improve managerial decisions in relation to market orientation
Chen, Yu-cheng
;
Huang, Chiung-yao
;
Lin, Anchor Y.
; …
- In:
International journal of management & enterprise …
9
(
2010
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10008748383
Saved in:
5
Improving a quality system through a management process of Trane Thailand
Phusavat, Kongkiti
;
Chuancharoen, Supakij
; …
- In:
International journal of management & enterprise …
9
(
2010
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10008821747
Saved in:
6
Extending CRM with mobile messaging : a case study
Duran, Randall E.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003953214
Saved in:
7
Gestaltung hybrider Leistungsbündel : Handlungsraum und Instrumente für kundenwertorientierte Problemlösungen ; eine theoretische und empirische Analyse in der produzierenden Indus...
Bauer, Michael Johannes
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009127914
Saved in:
8
Kundenintegration in die Produktentwicklung : empirische Analyse und Gestaltungsempfehlungen
Zernott, Christoph
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002470545
Saved in:
9
Das Konzept der Auftragsabwicklungssegmente aus personeller und organisatorischer Sicht : eine theoretische und empirische Untersuchung
Frings, Stefan
-
2001
-
1. Aufl
Persistent link: https://www.econbiz.de/10013432115
Saved in:
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