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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Herrmann, Andreas"
~person:"Lim, Weng Marc"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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Konsumentenverhalten
10
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5
Germany
5
Product design
4
Produktgestaltung
4
Automotive industry
3
Bibliometrics
3
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Herrmann, Andreas
Lim, Weng Marc
Gierl, Heribert
12
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11
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Yi, Youjae
10
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9
Verhoef, Peter C.
9
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9
Chan, Eugene Y.
8
Sauer, Nicola E.
8
Wildner, Raimund
8
Bauer, Hans H.
7
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6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Muller, Eitan
6
Pauwels, Koen
6
Skiera, Bernd
6
Sprott, David E.
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Buxel, Holger
5
Clement, Michel
5
Das, Gopal
5
Eisend, Martin
5
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Kamakura, Wagner A.
5
Libai, Barak
5
Natter, Martin
5
Neslin, Scott A.
5
Ruyter, Ko de
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Journal of business economics : JBE
10
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
10
Journal of business research : JBR
6
Die Betriebswirtschaft : DBW
5
Journal of strategic marketing
5
Journal of hospitality marketing & management
4
Marketing : ZFP ; journal of research and management
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of marketing
3
Journal of retailing
3
Journal of retailing and consumer services
3
Review of managerial science
3
Zeitschrift für Planung : ZP
3
International journal of sport management and marketing : IJSMM
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Die Bank
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Gabler-Lehrbuch
1
Global business and organizational excellence : GBOE
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Lehrbuch
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
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All
ECONIS (ZBW)
11
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1
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10
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11
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
3
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
4
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
5
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
6
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
7
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
8
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
9
Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus
;
Heitmann, Mark
;
Herrmann, Andreas
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
Saved in:
10
Preisbeurteilung bei mehrdimensionaler Preisstellung
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10001242750
Saved in:
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