//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Eisend, Martin"
~person:"Yi, Youjae"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Einzelhandel
Internet marketing
SME
Theory
Konsumentenverhalten
13
Customer satisfaction
7
Kundenzufriedenheit
7
Meta-Analyse
4
Meta-analysis
4
Beziehungsmarketing
3
Brand image
3
Dienstleistungsqualität
3
Markenimage
3
Relationship marketing
3
Service quality
3
South Korea
3
Südkorea
3
Asia
2
Asien
2
Customer service
2
Dienstleistungssektor
2
Kundenbindungsprogramm
2
Kundenservice
2
Loyalty program
2
Market research
2
Marktforschung
2
Psychology of advertising
2
Service industry
2
Theorie
2
Werbepsychologie
2
customer satisfaction
2
persuasive intent
2
Advertising
1
Advertising effects
1
Arbeitskräfte
1
Asian businesses
1
Asian markets
1
Behaviour
1
Bias
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
15
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Eisend, Martin
Yi, Youjae
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Dekimpe, Marnik G.
9
Chan, Eugene Y.
8
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Muller, Eitan
6
Pauwels, Koen
6
Sauer, Nicola E.
6
Skiera, Bernd
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Goldenberg, Jacob
5
Grewal, Dhruv
5
Homburg, Christian
5
Kamakura, Wagner A.
5
Libai, Barak
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
5
Van Dat Tran
5
Ding Hooi Ting
4
Egala, Sulemana Bankuoru
4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
Heitmann, Mark
4
Hennig-Thurau, Thorsten
4
Herrmann, Andreas
4
more ...
less ...
Published in...
All
Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
International journal of advertising : the review of marketing communications
4
Journal of advertising
4
Journal of business research : JBR
4
Journal of international marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
The service industries journal
2
Australian journal of management
1
Business research
1
Business/Economics
1
Gabler Lehrbuch
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
Service business
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
2
I will say "no" to that cookie : how imagined future self-regulation drives current self-regulation
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 853-870
Persistent link: https://www.econbiz.de/10013165451
Saved in:
3
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
4
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
Is returning a product worth my time? : the impact of time cues on consumer product returns
Lee, Shinhyoung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1413-1427
Persistent link: https://www.econbiz.de/10013280109
Saved in:
6
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
7
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik
;
Yi, Youjae
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
Saved in:
8
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
9
A meta-analysis of price change fairness perceptions
Tarrahi, Farid
;
Eisend, Martin
;
Dost, Florian
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011490887
Saved in:
10
The impact of other customers on customer citizenship behavior
Yi, Youjae
;
Gong, Taeshik
;
Lee, Hyojin
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10009737737
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->