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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Patrick, Vanessa M."
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"customer lifetime value"
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Konsumentenverhalten
customer lifetime value
Consumer behaviour
8
Market research
3
Marktforschung
3
Product design
2
Produktgestaltung
2
1995-1997
1
Advertising effects
1
Aesthetics
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Arts
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Australia
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Australien
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Bayes-Statistik
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Beziehungsmarketing
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Brand management
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Crisis management
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Customer value
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Emerging economies
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Emotion
1
Familienökonomik
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Group decision-making
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Gruppenentscheidung
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Krisenmanagement
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Kundenwert
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Kunst
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Markenartikel
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Marketingmanagement
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Product quality
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Produktqualität
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Relationship marketing
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Risikoaversion
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8
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Patrick, Vanessa M.
Zhao, Yi
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Van Dat Tran
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Aribarg, Anocha
3
Bagozzi, Richard P.
3
Bang Nguyen Viet
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chen, Charlie C.
3
Chovancová, Miloslava
3
Cutright, Keisha M.
3
Ding Hooi Ting
3
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Cogent business & management
Journal of marketing research : JMR
Journal of retailing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Handbook of brand relationships
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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1
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Influence of warm versus cool temperatures on consumer choice : a resource depletion account
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 984-995
Persistent link: https://www.econbiz.de/10009688751
Saved in:
4
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
5
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
6
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
7
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
8
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
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