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~isPartOf:"Cogent business & management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
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Subject
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Online-Marketing
Consumer behaviour
626
Konsumentenverhalten
626
Beziehungsmarketing
100
Relationship marketing
100
Online retailing
95
Online-Handel
95
Theorie
82
Theory
82
Experiment
81
Customer satisfaction
78
Kundenzufriedenheit
78
Internet marketing
73
Preismanagement
69
Pricing strategy
69
Präferenztheorie
60
Theory of preferences
60
Dienstleistungsqualität
56
Service quality
56
Social Web
56
Social web
56
Brand image
54
Markenimage
54
Brand management
50
Markenführung
50
E-commerce
49
Electronic Commerce
49
Einzelhandel
44
Retail trade
44
Viral marketing
41
Virales Marketing
41
Game theory
33
Spieltheorie
33
Confidence
31
Entscheidung
31
Vertrauen
31
Decision
30
Advertising effects
28
Werbewirkung
28
purchase intention
28
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Free
41
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21
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Article
72
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1
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73
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73
Collection of articles of several authors
1
Sammelwerk
1
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English
73
Author
All
Ghose, Anindya
3
Sharma, Bhuvanesh Kumar
3
Dukes, Anthony
2
Febriyantoro, Mohamad Trio
2
Gaber, Hazem Rasheed
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Jibril, Abdul Bashiru
2
Li, Beibei
2
Majeed, Mohammed
2
Rajput, Sneha
2
Singh, Prakash
2
Wright, Len Tiu
2
Abubakari, Aidatu
1
Agarwal, Ritu
1
Ahmad, Amna
1
Ahmad, Jamil
1
Al Shamsi, Ibrahim Rashid
1
Amoah, John
1
Anggarawati, Sularsih
1
Anjam, Mahwish
1
Anupama, J.
1
Armelly, Armelly
1
Arora, Lokesh
1
Asare, Charles
1
Ashmond, Adu-Ansere
1
Ashraf, Muhammad
1
Athey, Susan
1
Atmaja, Ferry Tema
1
Aydin, Goker
1
Babar, Yash
1
Bang Nguyen Viet
1
Bapna, Ravi
1
Bar-Gill, Sagit
1
Barbu, Catalin-Mihai
1
Bhatt, Vimal Kamleshkumar
1
Binh Long Vuong
1
Bonilla Quijada, María del Rocío
1
Brand, Matthias
1
Brown, Matt
1
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Published in...
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Cogent business & management
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Electronic commerce research
36
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of promotion management : JPM
29
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
73
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51
The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
Saved in:
52
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
53
Position ranking and auctions for online marketplaces
Chu, Leon Yang
;
Nazerzadeh, Hamid
;
Zhang, Heng
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184
Saved in:
54
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
55
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
56
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
57
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
58
Price discontinuities in an online market for used cars
Englmaier, Florian
;
Schmöller, Arno Robin
;
Stowasser, Till
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2754-2766
Persistent link: https://www.econbiz.de/10011879023
Saved in:
59
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
60
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
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