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~isPartOf:"Cogent business & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Public relations"
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Search: subject_exact:"Markenfamilie"
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Brand management
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Brand architecture
60
Markenarchitektur
60
Markenführung
54
Corporate reputation
27
Firmenimage
27
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15
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brand orientation
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Balmer, John M. T.
10
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4
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Balmer, John M.T.
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Bargenda, Angela
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Barnier, Virginie de
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Makasi, Africa
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Cogent business & management
The journal of brand management : an international journal
Journal of business research : JBR
19
European journal of marketing : EJM
14
SpringerLink / Bücher
13
The journal of product & brand management
13
Corporate communications : an international journal
11
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Manual of international marketing
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The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marken- und Produktmanagement
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Qualitative market research : an international journal
2
Routledge studies in marketing
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Scandinavian journal of management
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Springer Gabler Research
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Sustainable Marketing Management : Grundlagen und Cases
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The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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31
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
32
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
33
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
34
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
35
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
36
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
37
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
38
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
39
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
40
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
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