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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Marketing"
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Search: "Customer relationship management"
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Brand management
Marketing
Beziehungsmarketing
314
Relationship marketing
314
Kundenmanagement
141
Deutschland
101
Germany
101
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
49
Theory
49
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47
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47
Kundenzufriedenheit
42
Customer satisfaction
41
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41
Beziehungsmanagement
39
Kundenintegration
30
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29
Marketing management
28
Marketingmanagement
28
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27
Dienstleistungsqualität
25
Service quality
25
Kundenwert
24
Lieferantenmanagement
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Supplier relationship management
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Social web
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Online-Marketing
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Customer service
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Brand image
17
Markenimage
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Markenpolitik
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Strategisches Management
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Fink, Klaus-J.
4
Aoki, Kei
2
Borders, Aberdeen Leila
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Ghaffar, Abdul
2
Islam, Tahir
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Kincl, Tomas
2
Ko, Eunju
2
Lester, Deborah H.
2
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2
Rather, Raouf Ahmad
2
Stauss, Bernd
2
Theobald, Elke
2
Albers, Sönke
1
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1
Arndt, Oliver
1
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1
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1
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1
Bjerre, Mogens
1
Bolton, Ruth N.
1
Breusch, Alexander
1
Büttner, Miriam
1
Chae, Heeju
1
Chieng, Fayrene Yew Leh
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Gizycki, Vittoria von
1
Goi, Chai Lee
1
Große-Bölting, Kristin
1
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1
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
SpringerLink / Bücher
Journal of business research : JBR
146
Journal of retailing and consumer services
104
The journal of product & brand management
100
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
35
Cogent business & management
32
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
Journal of strategic marketing
29
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
27
European journal of marketing : EJM
26
Journal of promotion management : innovations in planning and applied research
26
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
20
Gabler Edition Wissenschaft
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel and tourism marketing
17
Journal of marketing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of services marketing
15
Business horizons
14
Springer eBook Collection
14
European journal of marketing
13
Journal of marketing analytics : JMA
13
Journal of marketing communications
13
Journal of marketing management : MM
13
Springer eBook Collection / Business and Economics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of service management
12
The journal of consumer marketing
12
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ECONIS (ZBW)
70
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
5
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
6
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
9
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
10
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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